The World Wide Web has changed the marketing industry forever. Magdalena Georgieva and her team at HubSpot published the ebook 100 Ideas That Changed Marketing. The ideas are organized into three categories: Introductory, Intermediate, and Advanced based on the experience of the marketer. After reading the book, I realized that it’s more of a checklist of ideas and tools to use in a social media marketing campaign.
Disclosure: Even though I mention it in the first sentence of this post, I want to be very clear that Servco Pacific is a client and hired me to cover the event. Everything in this post are my true and honest observations, otherwise I may just have published a photo gallery of cool cars! Instead, I share with you a mini-case study of sorts.
For the second year in a row I was contracted by Servco Pacific to provide media coverage via social networks and media publishing tools during the First Hawaiian Bank Auto Show. Servco Pacific is the parent company to Servco Autos which has auto dealerships for leading automakers like Toyota, Subaru, Suzuki, Lexus, and Scion selling both new to used cars; as well as an auto parts, tire supplies, and industrial equipment divisions. Servco Pacific is a well-respected company across the islands and their automobiles are very popular among local residents.