(Disclosure: I received a free ticket to attend Social Fresh West in San Diego from organizers.)
Not a very good headline from journalistic perspective, however perhaps it’s a great 140-character tweet that brought you here instead. Jason Keath and the team at Social Fresh are putting together a conference you (and me) have always wanted.
Before I get into what the organizers mean by that statement and what you can expect, I wanted to share my experience at Social Fresh Portland in 2010. I was a panelist in a discussion on the ROI of community. I admit, back then, I couldn’t coherently verbalize the ROI of community as much as I am capable of now, however I did share about the community building efforts done at Alltop. One of my huge takeaways was meeting the Social Evangelist of Nike and Pearl City High School alum, Ken Domen and just having conversations about business, parenting, and life.
This is the fourth year of Social Fresh conferences and they’ve learned a lot and are delivering an experience based on their’s and past attendees experience. Here’s what to expect:
- Single Track — This, to me, minimizes the risk of guessing or hoping that the session you choose provides the value you seek.
- 30-minute sessions — Focused content, then let’s move on.
- No panels — Taking ownership of a topic, how’s that for a conference?
- Group Learning — This is a given, right? Connect with people, get social and find synergistic solutions!
- Networking — It’s putting the network in social network!
After spending the last two years focused on social business in Hawaii I’m looking forward to learning and growing with industry leaders in San Diego, CA this fall.