Relationships matter in business, now more than ever. Technology has created channels for us to connect in rapid, real-time conversations. In order to harness the power of social media, you must be social. Still, many businesses are entering the waters of social networks and broadcasting and not engaging, often times at the advice of their consultant or guru.
The team at Awareness, Inc. put together the information below. They highlight the following:
- A brief discussion on the benefits of social engagement.
- What day of the week and time of the day are best to post content.
- Where in the sea of social networks should you post.
Best-selling author of the book Engage, Brian Solis defines engagement as, “‘Engagement’ is the enduring effect of content to motivate an audience to do something — the “actions, reactions and transactions you can shape and steer.” Are you rambling, broadcasting, or engaging on social networks?