More and more Americans are depending on their mobile devices as a convenient source of information. In fact, according to the Pew Research Center’s Internet & American Life Project, 88% of adults in the US are mobile subscribers. Up 30% from 2006, 56% of adults own laptops and 38% own some type of tablet device.
A few things to ask yourself whether you’re an organization or individual:
- Is your website optimized for mobile devices?
- Do you provide daily content for customers and targeted audiences to find information?
- Do you have a mobile strategy?
Scroll through Lee Raine, Director of Pew Internet Project presentation at a recent NFAIS workshop for more statistics.