Full disclosure, I haven’t yet activated my Pinterest account and last month there was sparks of controversy over their business model. But, can a couple of million users fanatics be wrong about the service? No matter what the tool, it’s the community that makes it. Remember Pownce? I loved that service, but not too many others.
Like any community, businesses need to have a presence where the people live and millions of people are hanging out on Pinterest. Below is an ebook from HubSpot to give businesses the lead needed to harness this community.