A big part of building a community using social media is understanding people, their mindsets, and actions. I’ve followed the content and work of the Business and Professional Women’s Foundation (even donated at the end of last year) for a few years now and am encouraged by their projects. In June 2010, BPW Foundation conducted three employer-based focus groups on the following categories:
- Definitions: How do Gen Y women define work and work-life balance? How do their definitions relate to their workplace values?
- Intergenerational Workplace Dynamics: How do Gen Y women interact with and benefit from older colleagues? How can older colleagues benefit from Gen Y women?
- Gender in the workplace: What gender differences do Gen Y women observe in the workplace? How is work different for men than women?
As you can see, anyone interested in marketing or in my focus, building communities, would find this report useful.