How to nurture your online community

Marketing, communications, leadership, heck you name it — everything we do is about relationships. Online communities require the same amount of attention and development as in-person relationships. HubSpot’s Inbound Marketer, Anum Hussain put together the following information to nurture your online community:

  • How to Grow Your Following and Find Influencers
  • How to Segment Your Existing Social Contacts
  • How to Nurture Leads with Social Media
  • How to Use Your Social Database in the Sales Process

Now that you understand that your business requires an integrated communications and marketing strategy, the ebook explains how to take it to the next level.

Download (PDF, 599KB)

How to build a smarter social media strategy

My company Pono Media, LLC is a human-centered, data driven strategic consulting company. My main focus is the people, however I always conduct an assessment and review sets of data before delivering and executing a strategic plan. Take a look at the statistics above. It’s mind-blowing the amount of time social networkers commit to engaging with social networks and apps, isn’t it? Now, take a look at your communication and marketing strategies and consider adjusting for better conversion rates.

Social Marketing Software company Awareness published the ebook below that drills down on the six pieces of data and provides solutions to improve your social media strategy.

Download (PDF, 2.23MB)

The 7 most important words in leadership

Do you read ebooks? You really should! It’s the modern day’s cliff notes when you’re pressed for time and in need of knowledge. I’ve been going through my virtual bookshelves in preparation of upcoming speeches and workshops and was reminded of the 7 most important words in leadership.

I found it in Terry Starbucker‘s The 5 Lessons You Need to Learn Before You Jump In The Pool. It’s in Lesson #5 that he reveals the seven words that make so much sense, yet hinders leaders to grow.

“I don’t know and I’ll find out.”

This phrase is powerful because not very often are we able to admit that we don’t know something, especially in our professional capacities. Scroll through Starbucker’s ebook to gain more knowledge in improving your leadership skills.

Download (PDF, 2.97MB)

Why social logins are more desireable

Before we begin, register to subscribe to this blog via email in the right-hand column. And one piece of disclosure, I’m cleaning up my digital files of white papers, ebooks, and reports so this particular one embedded below contains statistics from 2011. Much may changed, however I doubt it. One thing that is still relevant in 2012 and as we head into 2013 is that people are increasingly unwilling to give any more information about themselves than is already entangled on the world wide web. However, one place they are willing to share and share and share are on social networks.

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The best eBook on Content Marketing

I met Brian Clark in 2009 in Chicago at SOBCon. He was exactly the same way in person as he is online: straight forward, knowledgable, and a quick-witted sense of humor. Before that moment I was a casual reader, since then I am a loyal fan and evangelist of his work because well, it freaking works!

I could have easily titled this post I heart Brian Clark because I’m not going to share highlights from the ebook embedded below, rather I’m going to share more of his projects and tools that I highly recommend you use. And, you need to read the ebook below, if you don’t, well you’re that much further behind your competition.

Why Copyblogger?

For those familiar with the online scene, Copyblogger is a well-known blog that publishes fresh and free content for readers to improve their copy writing and content marketing skills. However, over the years Clark and his team have gone on to build their arsenal.

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How to drive website leads

I realize the title will warrant a ton of spam comments about the latest SEO gimmick out there, however the conversation about website lead generation needs to continue. Despite what you’ve heard or experienced there are a lot of white hat SEO folks out there. And, while I haven’t personally leveraged their skills and talent, they’ve been successful in their craft. Instead, I follow the SEO mantra of my mentor Guy Kawasaki and “write good shiitake and people will find you.” Sure, I realize that there are much faster ways to go from point A to point B, however sometimes the journey is more important than the destination.

Know Your Audience

If you want to build a global community or customer base, you have to be strategic. You can’t just blah, blah, blah to the Universe and hope someone picks up the receiver on the other end. In his ebook “Lead Generation Playbook” HubSpot’s Marketing Manager Patrick Shea lays out a very simply strategy for driving the right leads with three key points:

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100 marketing ideas for your next campaign

The World Wide Web has changed the marketing industry forever. Magdalena Georgieva and her team at HubSpot published the ebook 100 Ideas That Changed Marketing. The ideas are organized into three categories: Introductory, Intermediate, and Advanced based on the experience of the marketer. After reading the book, I realized that it’s more of a checklist of ideas and tools to use in a social media marketing campaign.

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Being revolutionary requires pissing off some people

1. If you don’t piss at least some people off, what you are doing isn’t revolutionary.

2. Don’t be afraid to paint your vision as big as you’ve dreamed it.

3. Your investors need to like your idea/business but fall in love with you. Because if they love your idea more than they believe in your ability to adapt and execute, they are the wrong investors.

4. Be proud of your xx chromosomes, but walk into that pitch with balls.

Maria Seidman

CEO & Co-Founder, Yapp

via Secrets for Nailing a Pitch From 7 Female Founders | The Daily Muse.

How to start your day off right

Written by Kevin Purdy Freelance writer, former Lifehacker editor, non-disgruntled Buffalo resident, consumer of coffee. Follow @kevinpurdy on Twitter.

 

Gain Awareness, Be Grateful

One smart, simple question on curated Q & A site Quora asked “How do the most successful people start their day?”. The most popular response came from a devotee of Tony Robbins, the self-help guru who pitched the power of mindful first-hour rituals long before we all had little computers next to our beds.

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Top cities for tech startups

Time to relocate or make it happen your hometown?

via USAToday.